Rafael Hernández
Salesforce MVP 2020-2024, 22X Salesforce Certified, Specialist Leader, Director of Kernandez Inc.
He is a successful executive and consultant in the United States, with 22 certifications in Salesforce; he has an executive master’s degree in Administration of Technological and Industrial Companies from the Escuela de Organización Industrial in Seville, Spain; he also has a master’s degree in Information Technology from the Centro Universitario Hispano Mexicano in the city of Boca del RÃo, Veracruz. He holds a degree in Computer Systems Engineering from the Instituto Tecnológico de Veracruz. Rafael has an Executive Master’s Degree in Technology and Industrial Business Administration from the Escuela de Organización Industrial in Seville, Spain, as well as a Master’s Degree in Information Technology from the Centro Universitario Hispano Mexicano in the city of Boca del Rio, Veracruz and is a Computer Systems Engineer graduated from the Instituto Tecnológico de Veracruz.
Rafael has worked in different industries and companies around the world in both the public and private sector ranging from non-profit organizations to the Fortune 100 and it has been the tools and concepts written in this book that have helped him succeed in every challenge and path he has set for himself.
Grissell Cabrera Suárez
Co-founder & Chief People Office | Futura Talents
With more than 19 years of experience in technology and consulting, she has led teams in projects in Mexico, Central and South America. She has been director of the Salesforce practice, leading a team of 45 people. She has 11 certifications in Salesforce, including 2 as an official trainer. Currently, she is co-founder of Futura Talents, is studying for a Master’s degree in Human Development and leads the Salesforce Administrators community in Monterrey.
Belinda M. Vergara Eggleton
Principal Consultant | Arcsona
Belinda has more than 11 years of experience in the Salesforce ecosystem, standing out for her leadership and innovation. As Director of Delivery and Consulting at Lynx9, she led the development of Vaclubity, a 100% Salesforce-based solution for the hospitality industry. In addition, she has trained and mentored new talent at Salesforce, many of whom are now certified Architects.
Her commitment to the community led her to join WomenForceIT almost three years ago, where she has been a facilitator in Cycles 4 and 5. Currently, she serves as Student Coordinator, driving the professional growth of women in the ecosystem. Currently, she works at Nimble Gravity as a Salesforce Platform Analyst, leading strategic implementations and projects for clients in the United States and Canada.
Denisse Rivas
Salesforce Developer | Edenred
Denisse is as a Salesforce Developer at Edenred with 6 years of expertise in Sales and Service Cloud implementations. Known for her analytical approach, she excels at designing technical solutions and quickly mastering new tools to solve complex challenges.
Her diverse background includes 3 years in Customer Service and 8 years in Logistics which gives her a unique, well-rounded perspective on business processes. Certified as both a Platform Administrator and Platform Developer I, Denisse also leads the Salesforce User Group Guadalajara MX and volunteers at WomenForceIT, where she helps empower the next generation of women in the ecosystem.
Rodrigo Rosas Zamudio
Salesforce Business Analyst | Confie BPO
Rodrigo works as a Business Analyst at Confie BPO and has 5 years of experience with Salesforce using Sales Cloud, Service Cloud and SFMC Account Engagement (aka Pardot). He is dedicated to solving problems, optimizing business processes and delivering value.
His beginnings as an accidental admin and his education as software engineer provided the right mixture of abilities a Business Analyst can start with. He’s a member of Salesforce Community Advisory Board and leads of the Salesforce Community User Group Veracruz, MX. Teaches Salesforce CRM solutions for the Universidad Cristóbal Colón and the Universidad Anáhuac Online’s Salesforce Administrator Continuing Education Certificate course.
Mariana Lemus
Vonnect Founder
Mariana is a community-driven entrepreneur and founder of Vonnect, where she connects talent and companies across the tech ecosystem. With over 10 years of experience building and scaling communities, she has been deeply involved in growing the MuleSoft/Salesforce community across LATAM, contributing to global initiatives, conferences, and programs, and helping create more inclusive and collaborative spaces within the ecosystem.
Her work sits at the intersection of recruiting, events, and community operations, designing experiences that go beyond networking to drive long-term career growth. Through Vonnect, she is also bridging the gap between companies and top tech talent in LATAM.