Aldo Fernandez is a Certified Salesforce Application and System Architect professional with 15+ years experience specializing in technical consulting, project management, deployment, customization, and administration of large enterprise Salesforce implementations. Experience includes system architecture, enterprise technology deployment, technical sales and advisor services. Project platforms include Salesforce.com, Heroku.com, Cloud Computing/Software as a Service (SaaS), and Client/Server applications for Fortune 500 companies in the financial, insurance, real estate, government, legal and information technology sectors. Customer focused to maximize the project's ROI throughout the implementation and lifecycle.
Also, he is co-organizer of Montevideo Salesforce DUG, Salesforce MVP (Winter’19), Event Chair of @PuntaDreamin and Test Drive Development advocate.
#CTAJourney #Latinoforce
Aldo Fernandez is a Certified Salesforce Application and System Architect professional with 15+ years experience specializing in technical consulting, project management, deployment, customization, and administration of large enterprise Salesforce implementations. Experience includes system architecture, enterprise technology deployment, technical sales and advisor services. Project platforms include Salesforce.com, Heroku.com, Cloud Computing/Software as a Service (SaaS), and Client/Server applications for Fortune 500 companies in the financial, insurance, real estate, government, legal and information technology sectors. Customer focused to maximize the project's ROI throughout the implementation and lifecycle.
Also, he is co-organizer of Montevideo Salesforce DUG, Salesforce MVP (Winter’19), Event Chair of @PuntaDreamin and Test Drive Development advocate.
#CTAJourney #Latinoforce
Proud Year Up Bay Area alum. I served as the Board Chair for the Alumni Association from 2017-2019. I also sit on Board of Directors for YUBA, where I influence change and continue to advance the alumni movement.
On the hunt for a part-time MBA program.
Proud Year Up Bay Area alum. I served as the Board Chair for the Alumni Association from 2017-2019. I also sit on Board of Directors for YUBA, where I influence change and continue to advance the alumni movement.
On the hunt for a part-time MBA program.
Melissa is a developer, architect, and Salesforce Hall of Fame MVP, who has been building solutions on the Salesforce Platform since 2011 with a focus on custom applications and the nonprofit sector. She is the co-founder of HiFi Consulting Group, a venture that specializes in helping organizations get the most out of Salesforce with custom apps and innovative solutions tailored to the organization's needs and in-house skill sets. She likes well designed APIs, clean code, and a microservice approach to building big applications.
Melissa is a developer, architect, and Salesforce Hall of Fame MVP, who has been building solutions on the Salesforce Platform since 2011 with a focus on custom applications and the nonprofit sector. She is the co-founder of HiFi Consulting Group, a venture that specializes in helping organizations get the most out of Salesforce with custom apps and innovative solutions tailored to the organization's needs and in-house skill sets. She likes well designed APIs, clean code, and a microservice approach to building big applications.
Shane is a 30x certified technical leader in the Salesforce ecosystem, a member of the Salesforce Commerce Partner Advisory Board program, a regular Dreamforce and community conference speaker, and has 15+ years experience leading digital transformation efforts. Shane also leads Code-It-Forward, an open source organization that aims at providing open source components for the commerce ecosystem.
Shane is a 30x certified technical leader in the Salesforce ecosystem, a member of the Salesforce Commerce Partner Advisory Board program, a regular Dreamforce and community conference speaker, and has 15+ years experience leading digital transformation efforts. Shane also leads Code-It-Forward, an open source organization that aims at providing open source components for the commerce ecosystem.
14x Salesforce certified Enterprise Architect and co-leader of the Denver Salesforce Architects Group. She is a Dreamforce Well-Architected Ambassador, TrailblazerDX AI Speaker, and Credential SME who co-authored the AI Associate certification exam. In her free time, Shelly volunteers as a board member and mentor with STEMblazers, a nonprofit dedicated to empowering the next generation of young women in technology.
14x Salesforce certified Enterprise Architect and co-leader of the Denver Salesforce Architects Group. She is a Dreamforce Well-Architected Ambassador, TrailblazerDX AI Speaker, and Credential SME who co-authored the AI Associate certification exam. In her free time, Shelly volunteers as a board member and mentor with STEMblazers, a nonprofit dedicated to empowering the next generation of young women in technology.
Salesforce Tech Lead with 5+ years of experience across multiple clouds and deployments. 6x certified and Salesforce instructor at UADY.
Salesforce Tech Lead with 5+ years of experience across multiple clouds and deployments. 6x certified and Salesforce instructor at UADY.
Salesforce Tech Lead with more than 5 years of experience and 6x Salesforce Certified developing in multiple Salesforce Clouds like commerce clouds and always supporting my local community.
Salesforce Tech Lead with more than 5 years of experience and 6x Salesforce Certified developing in multiple Salesforce Clouds like commerce clouds and always supporting my local community.
Itzel is a Mulesoft & Salesforce Developer and Admin, Dreamforce speaker, and a dedicated Software Engineer. With 4x Salesforce & MuleSoft certifications, she also serves as a MuleSoft Ambassador and Salesforce Admin Group Leader. Languages lover and passionate about sharing knowledge, leading teams, and designing innovative integration solutions. Her guiding mottos? "There's a will, there's a way" and "It All Adds Up!"
Itzel is a Mulesoft & Salesforce Developer and Admin, Dreamforce speaker, and a dedicated Software Engineer. With 4x Salesforce & MuleSoft certifications, she also serves as a MuleSoft Ambassador and Salesforce Admin Group Leader. Languages lover and passionate about sharing knowledge, leading teams, and designing innovative integration solutions. Her guiding mottos? "There's a will, there's a way" and "It All Adds Up!"
Lauren LaMonte is a Developer at Atlassian, a co-leader of the Salesforce Developer Group in Denver, and former co-leader of the Salesforce Administrator Group, Denver. Lauren has over 7 years of experience on the Salesforce platform, starting as an Administrator and settling into her passion for writing code as a Developer the latter five plus years. She loves connecting with the Salesforce community to expand her knowledge, as well as share her expertise and lessons learned. Lauren lives in the Denver-metro area with her husband and their chocolate lab, Yoshi. When she’s not consumed with Salesforce-related things, she loves to hike, sew, and travel to new places.
Lauren LaMonte is a Developer at Atlassian, a co-leader of the Salesforce Developer Group in Denver, and former co-leader of the Salesforce Administrator Group, Denver. Lauren has over 7 years of experience on the Salesforce platform, starting as an Administrator and settling into her passion for writing code as a Developer the latter five plus years. She loves connecting with the Salesforce community to expand her knowledge, as well as share her expertise and lessons learned. Lauren lives in the Denver-metro area with her husband and their chocolate lab, Yoshi. When she’s not consumed with Salesforce-related things, she loves to hike, sew, and travel to new places.
Fredy Colli is a Manager at Deloitte leading the Salesforce technical team in his project, he has 7 years of experience in the ecosystem and has had experience working as a full time developer and consultant for out of the box and fully customized platform solutions. As a UADY graduate he is also giving back to the community by volunteering as a teacher for the Salesforce UADY program started by Rafael Hernandez and Edgar Cambranes, helping students that are interested in a career in the Salesforce ecosystem.
Fredy Colli is a Manager at Deloitte leading the Salesforce technical team in his project, he has 7 years of experience in the ecosystem and has had experience working as a full time developer and consultant for out of the box and fully customized platform solutions. As a UADY graduate he is also giving back to the community by volunteering as a teacher for the Salesforce UADY program started by Rafael Hernandez and Edgar Cambranes, helping students that are interested in a career in the Salesforce ecosystem.
Victor es un Diseñador Gráfico de profesión, con el corazón en Marketing. Comencó como consultor en otras plataformas, los cuales le llevó al camino de Salesforce. Es allá donde conoció Marketing Cloud, y se quedó enamorado. Desde 2019, es el líder y fundador de la comunidad de Salesforce Marketer en la Ciudad de México, es un Marketing Champion, y actualmente es Solution Architect en Petco USA.
Victor es un Diseñador Gráfico de profesión, con el corazón en Marketing. Comencó como consultor en otras plataformas, los cuales le llevó al camino de Salesforce. Es allá donde conoció Marketing Cloud, y se quedó enamorado. Desde 2019, es el líder y fundador de la comunidad de Salesforce Marketer en la Ciudad de México, es un Marketing Champion, y actualmente es Solution Architect en Petco USA.
I am a Software Engineer/Salesforce Developer, 7x Salesforce certified, with 4 years of experience developing software solutions, passionate about software design and development. I am proficient in the development of integrations using REST APIs, design Object-Oriented solutions and create tools for other developers. The last two years of my career I have been working as a Salesforce Developer. I like to create tools like the "Salesforce CodeMage" VSCode extension and educational resources for the Salesforce community.
I am a Software Engineer/Salesforce Developer, 7x Salesforce certified, with 4 years of experience developing software solutions, passionate about software design and development. I am proficient in the development of integrations using REST APIs, design Object-Oriented solutions and create tools for other developers. The last two years of my career I have been working as a Salesforce Developer. I like to create tools like the "Salesforce CodeMage" VSCode extension and educational resources for the Salesforce community.
Luciano is a Salesforce Developer / Architect with more than 12 years of experience on the platform who has spoken at Dreamforce 7 times!
Luciano is a Salesforce Developer / Architect with more than 12 years of experience on the platform who has spoken at Dreamforce 7 times!
Julián is a first-generation American, born and raised in Las Vegas, with family roots in Oaxaca and Sonora, Mexico. As a technology strategist with over 15 years of experience, he specializes in digital transformation for nonprofit organizations, currently serving as the Senior Director of Technology at The Mission Continues. Julián is a member of the Salesforce Nonprofit Product Advisory Team, the Salesforce Product Design Team, and serves as the Co-chair for the Soñando En Color conference. He also leads the Latinos in Tech Salesforce Community Group, driving efforts to advance Latinos in tech while mentoring veterans and military spouses transitioning into the Salesforce ecosystem.
Julián is a first-generation American, born and raised in Las Vegas, with family roots in Oaxaca and Sonora, Mexico. As a technology strategist with over 15 years of experience, he specializes in digital transformation for nonprofit organizations, currently serving as the Senior Director of Technology at The Mission Continues. Julián is a member of the Salesforce Nonprofit Product Advisory Team, the Salesforce Product Design Team, and serves as the Co-chair for the Soñando En Color conference. He also leads the Latinos in Tech Salesforce Community Group, driving efforts to advance Latinos in tech while mentoring veterans and military spouses transitioning into the Salesforce ecosystem.
Rolando Carrasco is a technology enthusiastic whose work has been focused on Services Orientation, Distributed Systems, Integration, Event Driven Architectures. He has over 20 years of experience in the IT industry and has worked for companies like Hewlett Packard & Oracle. Currently is the CTO of a Mexican consulting firm by the name SPS which is a very solid company focused on Cloud Native Development, CI/CD, Automation, Integration, API Development and Management, Chatbots and Workbots, Machine Learning, Observability.
Rolando has been a constant speakers in international conferences and a constant contributor within the community with blogs, videos, webinars, podcasts, presentations and event coordinations.
He's been author of several books of technology and also a technical reviewer.
Rolando Carrasco is a technology enthusiastic whose work has been focused on Services Orientation, Distributed Systems, Integration, Event Driven Architectures. He has over 20 years of experience in the IT industry and has worked for companies like Hewlett Packard & Oracle. Currently is the CTO of a Mexican consulting firm by the name SPS which is a very solid company focused on Cloud Native Development, CI/CD, Automation, Integration, API Development and Management, Chatbots and Workbots, Machine Learning, Observability.
Rolando has been a constant speakers in international conferences and a constant contributor within the community with blogs, videos, webinars, podcasts, presentations and event coordinations.
He's been author of several books of technology and also a technical reviewer.
Belinda cuenta con más de 11 años de experiencia en el ecosistema Salesforce, donde ha destacado por su liderazgo e innovación. Como Directora de Delivery y Consultoría en Lynx9, lideró el desarrollo de Vaclubity, una solución basada al 100% en Salesforce para la industria de hospitalidad. Ha formado nuevos talentos en Salesforce, algunos de los cuales hoy son Arquitectos certificados.
Su pasión por compartir y contribuir a la comunidad la llevó a unirse a WomenForceIT hace dos años y medio, donde ha sido facilitadora en los ciclos 4 y 5, y actualmente se desempeña como Coordinadora de Estudiantes, promoviendo el crecimiento profesional de mujeres en el ecosistema.
Actualmente trabaja en Nimble Gravity, donde realiza funciones de Salesforce Platform Analyst, liderando implementaciones y proyectos para clientes en Estados Unidos y Canadá.
Belinda cuenta con más de 11 años de experiencia en el ecosistema Salesforce, donde ha destacado por su liderazgo e innovación. Como Directora de Delivery y Consultoría en Lynx9, lideró el desarrollo de Vaclubity, una solución basada al 100% en Salesforce para la industria de hospitalidad. Ha formado nuevos talentos en Salesforce, algunos de los cuales hoy son Arquitectos certificados.
Su pasión por compartir y contribuir a la comunidad la llevó a unirse a WomenForceIT hace dos años y medio, donde ha sido facilitadora en los ciclos 4 y 5, y actualmente se desempeña como Coordinadora de Estudiantes, promoviendo el crecimiento profesional de mujeres en el ecosistema.
Actualmente trabaja en Nimble Gravity, donde realiza funciones de Salesforce Platform Analyst, liderando implementaciones y proyectos para clientes en Estados Unidos y Canadá.
Denisse trabaja como Salesforce Developer en Edenred y tiene 5 años de experiencia con Salesforce. Cuenta con las certificaciones de Administrator y Developer I.
Se dedica a resolver problemas y diseñar soluciones con un enfoque técnico incluyendo aprender las herramientas que se requieran para lograrlo. Ella tiene una trayectoria diversa incluyendo 3 años en servicio al cliente y 8 años en procesos logísticos.
Denisse trabaja como Salesforce Developer en Edenred y tiene 5 años de experiencia con Salesforce. Cuenta con las certificaciones de Administrator y Developer I.
Se dedica a resolver problemas y diseñar soluciones con un enfoque técnico incluyendo aprender las herramientas que se requieran para lograrlo. Ella tiene una trayectoria diversa incluyendo 3 años en servicio al cliente y 8 años en procesos logísticos.
Schedule
- Break / Meals / HH Break and Meals during the event
- Keynote Main Speaking Event
- Session Regular Session
- Restaurante "Virreyes"
- 1st Floor Terrace
Mexican Breakfast Buffet at the Virreyes Resturant
Mexican Lunch Buffet
Terrace Happy Hour After the Keynote
- MIRADOR I (8th floor)
Aldo Fernandez
[coming soon]
Description coming up shortly.
- GERÓNIMO DE AGUILAR
- HERNÁN CORTÉS II
- FRANCISCO DE MONTEJO
In this session, I will share my experience developing and publishing Android and iOS mobile apps using Salesforce Experience Cloud and Mobile App Publisher. From initial wireframes to final deployment and having my first app published on Android and iOS, I’ll walk through the journey of building a robust, customer-facing app that seamlessly integrates with the Salesforce ecosystem.
This session will cover:
• Key steps in configuring Experience Cloud
• Integrating Salesforce data and features into the app
• Challenges faced in Android and iOS publishing
• Addressing common pain points like security, performance, and user experience
• Tips for avoiding pitfalls during the development and deployment process
Whether you’re an admin or developer looking to expand your mobile capabilities or you’re exploring mobile app publishing using Salesforce Experience Cloud, this session will provide actionable insights and lessons learned from the field.
Key Takeaways:
• A practical guide to mobile app publishing using Experience Cloud
• Solutions to common development and publishing pain points
• Tips for optimizing performance and ensuring a smooth user experience
Learn how to create use the power of flow to create a scalable architecture using a combination of both worlds configuration & development.
Gone are the days of the siloed basement-dwelling developer. Join me to explore tips, lessons learned, and personal aspirations in harnessing effective communication to build elegant applications. This session can help not only developers but the quality of applications, leading to exponential positive impact on users’ quality of life and business growth. In this presentation, I will share some approaches from my original career and education in social sciences, as well as lessons learned as I’ve worked my way up from Admin to Analyst to Developer within the Salesforce ecosystem, with a focus on how effective communication has been central to my success. Reflecting on my transition, I’ll highlight the crucial role communication plays in understanding user needs and driving innovation in Salesforce development.
Step into the Integration League with MuleSoft & Salesforce! Discover how this dynamic duo can conquer data chaos and elevate your business.
Discover practical strategies and insights in a fun, engaging way that you won’t forget.
Topic to talk about:
Integration: Understand how MuleSoft and Salesforce collaborate to connect disparate systems and streamline your data flow.
Data Management: Learn strategies for managing and organizing data effectively, reducing chaos, and ensuring consistency across platforms.
Compartir los métodos de revisión de código que usamos en uno de nuestro proyectos de trabajo recientes, de cómo nos ayudó a mantener las buenas prácticas y aumentamos la eficiencia de todo nuestro scrum team al identificar bugs potenciales y escenarios ignorados antes de tiempo. Adicionalmente queremos explorar los beneficios y los riesgos de usar inteligencia artificial para acelerar la revisión de código.
Discover how to apply Apex features like inheritance, encapsulation, and polymorphism. Analyze which patterns work best in Salesforce, considering its transactional execution context.
Learn best practices for ensuring your Salesforce code is deployment-ready. From version control to CI/CD, streamline your process for smooth, error-free releases.
Build the Future with Agentforce. Get hands-on with Data Cloud, Prompt Builder, and AI Agents.
Learn how to build custom Einstein Copilot actions with Apex to address advanced developer use cases, such as consuming APIs like the REST API, Metadata API, and Marketing Cloud APIs.
Descubre cómo WomenForceIT impulsa el desarrollo de mujeres hispanohablantes en el ecosistema Salesforce, promoviendo el crecimiento profesional y la inclusión en la industria tecnológica a través de mentorías, formación especializada, y una comun
Existimos varias comunidades de Salesforce y Salesforce Marketing Cloud en México y el ideal es contar con un espacio durante Mexico Dreamin donde podamos generar una mesa redonda de las principales comunidades que estamos activas para que todxs lxs Trailblazers nos conozcan, sepan donde encontrarnos, cómo pueden registrarse y colaborar en los espacios oficiales virtuales y presenciales.
En mi caso lidero la comunidad de Trailhead “SFMC en Español” con 197 usuarios en Trailhead y más de 500 usuarios en nuestro grupo de WhatsApp donde las personas preguntan dudas y ayudan a los demás. Durante el World Tour de CDMX tuvimos un espacio similar y muchas personas se acercaron para registrarse a las comunidades de Marketing Cloud de México (Victor Gonzalez), SF Torreón (Sara Rodriguez), Comunidad de Monterrey (Grissell Cabrera) y la comunidad de Pardot (Edgar Gonzalez). ¡Me gustaría formar parte de una mesa similar en Mx Dreamin!
Somos una iniciativa de economía social y solidaria formada por dos familias de Oaxaca, que trabajamos mezcales tradicionales de producción familiar y campesina, libre de intermediarios y amigables con el futuro, pues el propósito es alcanzar una producción ambientalmente sustentable, socialmente justa y económicamente sostenible.
Join us for a hands-on workshop on Salesforce Architecture Best Practices.
La sesión busca dar alternativas de cómo proteger a tus APIs aplicando conceptos de Zero Trust Networking. Vamos a ver cómo aplicarlos a Anypoint Platform a través de sus modelos de CloudHub 2.0 y modelos híbridos. Es una sesión que busca ser disruptiva en cuanto a los mecanismos que regularmente ocupamos para proteger a las APIs, pero al mismo tiempo dará alternativas simples para que puedas lograr ser invisible para los atacantes.
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