Rafael Hernández
Salesforce MVP 2020-2024, 22X Salesforce Certified, Specialist Leader, Director of Kernandez Inc.
He is a successful executive and consultant in the United States, with 22 certifications in Salesforce; he has an executive master’s degree in Administration of Technological and Industrial Companies from the Escuela de Organización Industrial in Seville, Spain; he also has a master’s degree in Information Technology from the Centro Universitario Hispano Mexicano in the city of Boca del Río, Veracruz. He holds a degree in Computer Systems Engineering from the Instituto Tecnológico de Veracruz. Rafael has an Executive Master’s Degree in Technology and Industrial Business Administration from the Escuela de Organización Industrial in Seville, Spain, as well as a Master’s Degree in Information Technology from the Centro Universitario Hispano Mexicano in the city of Boca del Rio, Veracruz and is a Computer Systems Engineer graduated from the Instituto Tecnológico de Veracruz, Rafael has worked in different industries and companies around the world in both the public and private sector ranging from non-profit organizations to the Fortune 100 and it has been the tools and concepts written in this book that have helped him succeed in every challenge and path he has set for himself.Grissell Cabrera Suárez
Co-founder & Chief People Office | Futura Talents
With more than 19 years of experience in technology and consulting, she has led teams in projects in Mexico, Central and South America. She has been director of the Salesforce practice, leading a team of 45 people. She has 11 certifications in Salesforce, including 2 as an official trainer. Currently, she is co-founder of Futura Talents, is studying for a Master’s degree in Human Development and leads the Salesforce Administrators community in Monterrey.Christian Penagos
Solutions Engineer Manager Latam | Freeway Consulting
With over 5 years of specialized experience in the Salesforce ecosystem. I have 10 official Salesforce certifications that validate my expertise in different clouds and solution architecture, in addition to being recognized as a Trailhead All Star Ranger for my active commitment to continuous learning and community. Currently, I am Solution Engineer Manager for LATAM at Freeway Consulting, leading the pre-sales team with an approach that combines a strategic vision with deep technical knowledge, positioning us as a bridge between customer needs and Salesforce innovations. Beyond my corporate role, I am co-leader of Salesforce’s admin Group, Monterrey, Mexico, where we foster education and collaboration among professionals in Monterrey. Committed to constant evolution, I am currently pursuing a Master’s degree in Artificial Intelligence, exploring how to integrate AI and machine learning into CRM solutions to drive the next generation of business experiences. Passionate about technology since forever, I am an early adopter of emerging gadgets and tools. In my free time, I channel my energy together with my wife and son towards responsible pet care: I collaborate as a temporary dog sitter in my home, combining my love for animals with concrete actions for their welfare.Denisse Rivas
Salesforce Developer | Edenred
Denisse works as a Salesforce Developer at Edenred and has 5 years of experience with Salesforce in Sales Cloud and Service Cloud implementations. She is dedicated to solving problems and designing solutions with a technical focus including learning the new tools required to accomplish this. She has a diverse background including 3 years in customer service and 8 years in logistics processes. She holds Administrator and Developer I certifications. She also volunteers with the WomenForceIT organization focused on empowering women in the Salesforce ecosystem.Belinda M. Vergara Eggleton
Salesforce Program Analyst | Nimble Gravity
Belinda has more than 11 years of experience in the Salesforce ecosystem, standing out for her leadership and innovation. As Director of Delivery and Consulting at Lynx9, she led the development of Vaclubity, a 100% Salesforce-based solution for the hospitality industry. In addition, she has trained and mentored new talent at Salesforce, many of whom are now certified Architects. Her commitment to the community led her to join WomenForceIT almost three years ago, where she has been a facilitator in Cycles 4 and 5. Currently, she serves as Student Coordinator, driving the professional growth of women in the ecosystem. Currently, she works at Nimble Gravity as a Salesforce Platform Analyst, leading strategic implementations and projects for clients in the United States and Canada.Rodrigo Santander
Salesforce Marketing Cloud Solution Architect | Orange Digital CX
Rodrigo Santander is Solutions Architect at Orange Digital, Mexico, with 14 years of experience in Marketing and Marketing Automation. Passionate about optimizing digital strategies, he specializes in the implementation of Martech tools, Artificial Intelligence and User Experience improvements. Throughout his career as a Digital Marketing consultant, he has worked in various industries, providing expert advice on Email Marketing campaigns and developing customized solutions for each client. Committed to the community, Rodrigo is Marketing Champion at Salesforce, where he acts as a thought leader and mentor within the ecosystem. He is also the founder and leader of the Trailhead community “SFMC en Español”, a collaborative space for Spanish-speaking Trailblazers internationally. He has been a speaker at prestigious forums such as Mardreamin, Email On Acid, Parcel Unpacked and MC Learning Camp, sharing his knowledge and experience. Outside the professional sphere, she enjoys drawing, fantasy reading and playing the ukulele, activities that enrich her creativity and personal balance.Iván Fuentes
Founder | Granna Consulting
Iván Fuentes has been dedicated to technology and business process consulting, accumulating more than 13 years of experience in business operations optimization. During the last 11 years, he has built a trajectory in the Salesforce ecosystem, specializing in the implementation and improvement of processes through this platform. Currently, he is the founder of Granna Consulting, a firm dedicated to strengthening and transforming the processes of small and medium-sized enterprises (SMEs), non-profit organizations and educational institutions through innovative solutions based on Salesforce. His focus is on operational efficiency, intelligent automation and strategic technology adoption to maximize the impact of the organizations with which he collaborates.Víctor Jiménez Pantoja
Solution Architect | Petco
With 8 years of career in the Salesforce ecosystem, he decided to focus on Marketing Cloud, being leader and founder of the Marketeer community in Mexico City, focusing on communities and helping more people in the environment. He has done Marketing Cloud implementations internationally, worked with partners and customers in different parts of the world, as well as support at different levels. He is a Marketing Champion since the program opened in 2020, as well as a Salesforce Certified Instructor to teach courses.Juan Manuel Méndez Villarreal
Salesforce Architect | PepsiCo
He has more than 15 years of experience in technology and consulting companies, being Salesforce his main working tool. He has a Master’s Degree in Video Game Production and Development. His work experience has been in Japan, USA and Mexico. He is currently working as a Solutions Architect for Pepsico, leading development projects and continuous improvements for Salesforce platforms around the world. He is co-leader of the Salesforce Admin Group community, Monterrey, Mexico.